Why I’m Posting Daily Content For 30 Days

Why I’m Posting Daily Content For 30 Days

Why I’m Posting Daily Content For 30 Days

Starting today I’m going to challenge myself to post one piece of content on at least 5 platforms every day for 30 days. Now let me tell you about the why, the what, and the how…

I’ve struggled lately to post content consistently for a couple of reasons:
  • First, I wanted to avoid appearing like I was trying to build something outside of my job with Podia that might eventually take me away.
  • Second, I wasn’t really sure what to share.
It occurred to me that my ability to build a brand, grow an audience, and eventually sell products is an asset to my position with Podia. I talk about these topics in Podia videos and the more personal experience I can speak from the more valuable the content will be.
As far as not knowing what to share, I know the answer is to just choose a topic and pivot as needed, but if you’re like me, you know the power of the resistance that comes from feeling trapped by a choice. My answer to this was to treat these 30 days like an experiment. I can just focus on one theme for 30 days, evaluate things, and then pivot if I wanted to. But I was still having trouble so I ultimately decided it was more important for me to focus on building a consistent habit and that’s what this challenge is all about.
Now to the what…

What am I going to share?

My content for the next 30 days may include balancing your personal life with pursuing your passion, fitness, video content production, film-making, and maybe song-writing. I’m not making myself represent each of these equally, just sharing as it comes.
I am going to take before and after snapshot of each of my social media accounts, but I also understand that if I were more focused on a single topic and had fewer variables, the data would be easier to interpret. That’s okay because, again, this is more about building the habit.

How am I going to share daily content across five platforms?

  1. After topic selection, step one is outlining.
  2. From an outline, I’ll write a Twitter thread like the one you’re reading.
  3. I’ll use the thread as a script that I will record as a video.
  4. I’ll export the video as a whole to share on YouTube, Facebook, LinkedIn, and IGTV (Instagram TV).
  5. I’ll also export the video in pieces to share as Instagram and Facebook stories.
This same content can be formatted as a blog, saved as audio for a podcast, and the video shared directly on my website. I’ve got all the equipment I need to flip a switch and start recording, so I don’t really have any excuse not to do this challenge.

“The chances are really good that I’ll actually be better off in some way doing this challenge…”

This doesn’t keep me from worrying about how things will play out, but without actually taking action, all I have is my concerns and no real data to validate them. The chances are really good that I’ll actually be better off in some way doing this challenge, despite my worries.
If nothing happens except that I’m more likely to keep posting for the next 30 days, I consider that a win. If you’re along for the ride, I appreciate you being here and would be grateful for any encouragement, thoughts, or questions you have.
30 Day Content Challenge, let’s go.

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Podia Project: Price Your Online Course With Confidence Using These Seven Strategies – A Case Study

Podia Project: Price Your Online Course With Confidence Using These Seven Strategies – A Case Study

Podia Project: Price Your Online Course With Confidence Using These Seven Strategies – A Case Study

Thank you for the opportunity to work on this project with you! Below is the finished product, and my process for various pieces of the project.

Outline, Rough Drafts, and sketches

Sometimes I just think better on paper and this was one of those times. I started by working through the keywords and phrases and doing some research. From what I was able to gather, I wrote an outline and then typed the rough draft. Once I felt pretty good about the different concepts and ideas I was communicating, I sketched out some graphic concepts that I would later use for the video.

Graphic design elements

For the graphic elements, I tried to keep the designs simple and effective. I chose to use Podia branded colors and rotate through them throughout the video. One of these didn’t make the cut, but I like that I now have some image assets I might be able to use for something else in the future.

Shooting

My filming setup was relatively simple. A single camera, shotgun mic, three point lighting, a tel-a-prompter, and a cat (who just hung out on the bed and reminded me to breathe). I shot in 4K so I could scale down and pop-in on the shot if I wanted to.

It’s actually been a while since I used a script and I had to run through a few times before I felt I could be more natural. When I went to edit the footage, I was really glad I didn’t try to go off the cuff (there would have been so much editing).

 

Title

For the title, these were some of the top considerations: Has to pitch the value, has to include the keywords, should include some other compelling words like numbers, emotions, or words that convey a sense of intrigue.

I decided to focus on the following keywords: Pricing, Online Course, Strategy

I also wanted to make the title compelling and focused on the value. I think what most people experience when trying to price their online course is a mix of imposter syndrome, hesitancy, and fear. I think what people want to feel when they choose their price is confidence. I decided to make the goal of feeling confident the focus of the title.

Here are some of the choices (underlined was final choice):

  • Price Your Online Course With Confidence Using These Seven Strategies
  • Strategies for Pricing Your Online Course With Confidence
  • How to Price Your Online Course With Confidence. Seven Strategies
  • Pricing Your Online Course With Confidence. Seven Strategies.
  • Seven Strategies for Pricing Your Online Course With Confidence

Some of the other choices sound more natural or catchy, but it’s always a balance between how people search (or YouTube’s interpretation of how people search) and what words or phrases will catch someone’s attention. The one I chose is front-loaded with the keywords (“Price Your Online Course”)  and then uses emotion (“With Confidence”) and intrigue (“Using These Seven Strategies”).

Tags

For the tags, I used a combination of words in the provided list, words that other popular YouTube videos on the same topic were using, and words that showed up in auto-fill. A few best practices when it comes to keywords are to lead with the focus keyword, followed by another one or two words or phrases that match words in the title and main description. The next few words should be larger categories related to the main topic, and then the last few words can add some specificity.

Here are the tags I chose:

PRICE YOUR ONLINE COURSE | PRICING COURSES | PRICING STRATEGY
ONLINE COURSES | PRICING | COSTS
PRICING CALCULATION | COURSE VALUE | PRICE ANCHORING | TIERED PRICING

Description

For the description, I want to use as much of the available space as possible, but also make it useful for the viewer. A two paragraph description containing keywords is plenty, along with a Table of Contents with Time Stamps, an outline of the video contents, and links to resources mentioned in the video. 

Here’s the description:

Pricing your online course correctly plays a huge role in whether or not your launch will be a success. So it makes sense if you feel hesitant and uncertain about this big decision. When you choose a price, you want to feel confident and excited about launching your course.

In this video, we offer seven strategies for determining pricing for your online course. These strategies can be used individually or they can build on one another. The goal is not to give you the perfect formula, but to help you find a strategy that will help you feel confident in the price you’ve chosen.

TIME STAMPS:
Gather Online Course Data – 0:47
Research Courses In Your Industry – 2:30
Determine Your Costs and Net Profit – 3:00
The Product Demand Matrix – 4:59
Imagine Your Perfect Customer’s Return on Investment – 6:19
Understand Your Relationship With Your Audience – 7:55
Use Price Anchoring and Tiers – 9:46

SUMMARIES:

Strategy 1 – Gather Online Course Data:
Visit online course marketplaces and either ask for course sales data or collect your own. Take the median price of the data and create a range based on 15% of the data points on either side. Self hosted courses and courses hosted on Podia can typically sell for more than marketplace courses.

Strategy 2 – Research Courses In Your Industry:
Using the same online course marketplaces, narrow your search to courses that are most similar to yours and then use the same calculation method from the previous strategy.

Strategy 3 – Determine Your Costs and Net Profit:
Factor in all of the costs of creating, maintaining, and marketing your course. Use that number to determine how many sales you would need and at what price point, before turning a profit.

Strategy 4 – The Product Demand Matrix
Would your course appeal to a narrow market, or a wide market? Would people pay a little money or a lot of money? Knowing where you are on the Product Demand Matrix can help you understand where to price your course.

Strategy 5 – Imagine Your Perfect Customer’s Return on Investment:
Think about what your course could do for your perfect customer. How much would it be worth to them? Thinking about your course this way helps you to see it and talk about it as an investment, which will help you feel more confident asking a fair price.

Strategy 6 – Understand Your Relationship With Your Audience:
Rate yourself on a scale from 1-10 on the following questions: How engaged is your audience with you? How much affinity does your audience have for you? How relevant is your course material to the needs of your audience? The higher your score, the more confident you can feel pricing on the higher end of the range.

Strategy 7 – Use Price Anchoring and Tiers:
If you offer your full course at full price, but also offer additional value in higher, more expensive tiers, the full version of your course will seem like a deal. This is the basic idea behind using price anchoring and tiers. The price of your course doesn’t change, but the perception of the price does.

RESOURCES:

How Averages Work: https://www.skillsyouneed.com/num/averages.html  
Online Course Marketplace: https://www.udemy.com/ 
Product Demand Matrix: https://entrepreneurbydesign.wordpress.com/2015/01/21/the-product-demand-matrix/ 
More Information on Pricing Tiers: https://openviewpartners.com/blog/tiered-pricing-optimization/#.XTrAgRNKjjB  

Thumbnails

The thumbnail has to attract attention. Some of my techniques are using large, easy-to-read text, colorful imagery, and contrast. I ultimately chose to go with the 2nd option because the face is featured more prominently. Our eyes are naturally drawn to faces, especially if there is some kind of strong emotion being shown.

For this thumbnail I used the Podia logo and color (could be changed out with other brand colors), a large, bold font for the main title, and a screenshot of myself from the video. I also went in and added some saturation to the picture. This wouldn’t normally look right in the video, but as a still it helps the image attract more attention.

Additional Details

The content from the video was written out as a script and has been added to the video for the main captions. This has lots of benefits, but the most significant one related to SEO is the accuracy of the words and phrases throughout the video and how they match up with words in the title, description, and tags. Also, the script can easily be repurposed as a blog post.

I realized as I was working through the description that I made a mistake and referred to the “Product Demand Matrix” as the “Pricing Demand Matrix.” I must have had pricing in my head or something. For future projects I would get some extra eyes on my drafts before they’re finalized to avoid mistakes like that. I would also do reshoots and fix titles when necessary.

As I filmed, I tried to remember to put some of my personality into the video. Sometimes the most important thing a person remembers after watching a video is that something made them laugh, or smile, or feel a little more connected to another person. That’s a step toward trusting us a little more, and makes it more likely that they’ll look to us the next time they have questions.

Again, thank you for giving me a chance to share my work. I really enjoyed this project and I hope we get a chance to work more together!

 

-Ben Toalson

A Simple Formula to Turn Failure into Fuel for Success

A Simple Formula to Turn Failure into Fuel for Success

A Simple Formula to Turn Failure into Fuel for Success

Meditate. Attempt. Document. Fail. Understand. Evaluate. Learn

Even though I accepted the idea that failure is essential to success a long time ago, I’ve had a lot more practice living as though failure was a curse rather than a gift. For years I have built old habits and ways of relating to failure that still haunt me to this day, but a recent experience in the gym gave me an idea that might possibly change the game.

I work out regularly at Iron Tribe Fitness, a gym that hosts workout classes similar to CrossFit. Some of the workout days focus mostly on endurance and cardio, some mostly on strength and mobility, some a mix of both. The strength days tend to give us opportunities to achieve new lift records and make heavier attempts than we normally do. On a recent strength-focused workout, we had 14 minutes to find a 1 rep max for squat cleans, a move where you lift the barbell from the floor up to your shoulders (the front rack position) while simultaneously performing a full squat, knees bend below the hip crease, then back into a standing position.

The squat clean, like other complex lifting movements, requires advanced technique, strength and power in various muscle groups, balance and coordination, proper breathing, mental clarity, and calm focus. It’s really difficult to keep all of this in mind during the actual workout. Small variations in any of the above categories can lead to failure, or even worse, success with injury. In fact, I’ll take this opportunity to say that failure is among the best of the outcomes, while success when not achieved correctly can have severe consequences. Let me explain:

I took a video of my lifting technique and showed my coach between attempts. We observed that I was able to muscle the weight up using my arms during a part of the lift where I should have been driving with my hips. This isn’t necessarily going to cause injury, but can keep me from achieving higher weights on the lift. The muscles in my legs are a different story. Instead of maintaining correct form through the squat portion of the lift, I changed my form slightly, pushing my knees in and forward a little bit, in order to stand up with the weight. As I stand here writing this a few hours after the attempts, I can feel the soreness in my knees. That’s not a great sign and will likely cost me in recovery time. It would have been better to maintain correct form and fail than to succeed and cause injury.

Many things in life are like this. When we take shortcuts, lie, cheat, or steal our way to success, we often do so in a way that causes injury. Most of us don’t set out to achieve success in this way, but because of how failure may have been framed in our culture or upbringing as something painful and costly, we sometimes make little “adjustments,” even subconsciously, to avoid it. I pondered this during my workout this morning and reminded myself that we stand to gain much when we not only understand but learn to live by the truth of failure, that it is not something to be avoided but to be embraced, not a curse but a tool of success.

I do realize it’s not as simple as accepting failure as essential to success. Failure, like any tool, must be used purposefully and in the right way if it’s going to benefit us. I find it helpful to systematize the things I want to work for me, so I’ve come up with a formula to help turn my failures into fuel for my success: Meditate, Attempt, Document, Fail, Understand, Evaluate, and Learn. Or, represented as an acronym, MAD FUEL. I will admit I had to do a little bit of wrestling to get this formula to fit into a more memorable form. Memorability is a pretty important factor for me when it comes to being consistent implementing a new system, but take is as you like and adjust for whatever works for you.

What follows is a break down of each step in the formula:

Meditate

I was torn between this word and “mindfulness,” but I wanted an action word and it carried enough of the same meaning that I decided to go with it. When you meditate, you are focused. You are fully present to what is happening in the moment. This is vital when it comes to using failure as a tool for your success because when you’re not paying attention to what is going on, you can easily miss vital clues that could help you know what and how to adjust. The ability to meditate or be mindful only comes through intentional practice. You must take time before your attempt to get into a mindful state so you can absorb as much data as possible. You’d be surprised how things like the temperature of the room, your emotional state, sensations you are feeling in your body, and other seemingly inconsequential bits of data can actually be important factors in your future success.

Meditation can also put you in the optimal physical and mental state to perform your best. Feeling physically relaxed (not lazy but loose), and mentally calm (not floating but focused) allows energy to flow freely when and to where it is needed.

Attempt

In order to achieve failure, something must actually be attempted. An attempt can be large or small, a single thing or a collection of things over several days, but it must be clearly defined and completed as defined. In the case of my one rep max, the attempt was a single lift. Sometimes an attempt could be doing a number of exercise moves within a given amount of time. Of course it could be a goal that has nothing to do with exercise, like writing a certain number of words, or completing a particular daily habit, or reaching a financial goal. The more clearly you define success and the more completely you carry out your attempt (think “you miss 100% of the shots you don’t take”), the easier it will be to identify the factors that contribute to your failure.

Document

Documentation is a supplement to mindfulness. Your mind is impressive, but can only track a finite number of data points before you start missing things. By default, your mind is actually wired to ignore information that is not vital, so even when purposefully paying attention, there are details you will miss. Documenting your attempt fills in the gaps. For my one rep max attempt, I filmed my attempt. Ideally, I would have multiple angles and could see more of how my body was moving. There are dozens of even more detailed forms of documentation available for that type of attempt that could give me data like heart rate, blood glucose levels, recovery time between attempts, etc. I’m not a competitive lifter, so it’s not quite that important to me. The level of documentation should match the level of importance of the goal. Remember, the more data you collect, the easier it will be to understand how and what you need to adjust in order to succeed.

Fail

It may seem obvious, but it’s worth including “fail” in the formula, if only to train ourselves to think about it properly. I can’t overstate that failure is not something to be feared and avoided, but something to be embraced and used as a tool in your success. Also, if you end up succeeding on this step instead of failing, it’s still worth working through the formula in order to improve and catch the places where you might have “compromised your form” in a way that could lead to injury.

Understand

Once you’ve attempted and failed, and you actually have some data, it’s time to look at the data so you can understand what needs to be adjusted. Sometimes it’s clear because we know what a data point on an attempt should be vs. what it is. For example, when I run indoors on a treadmill I can reliably predict what my heart rate will be based on my speed and cadence, assuming I am well rested, not experiencing pain, not anxious or stressed, and properly hydrated. When I run outdoors, given the previously mentioned conditions, my heart rate will vary based on speed and cadence, but also elevation gain, humidity, air quality, and temperature, just to name a few. If I’ve collected data for all of those factors, I can find the ones that are not in line with where they should be so I know where to make adjustments.

Sometimes there are factors you’re not aware of that are contributing to your failure. “You don’t know what you don’t know” is a frustrating place to be. Fortunately, collecting data helps you rule out what you do know, so when you research or speak to a mentor, it’s easier to know where the blanks are and more efficiently find the data you need.

Evaluate

If “understanding” is about the “what,” “evaluating” is about the “how.” Now that you know what you did wrong, you have to determine how much adjustment you need to make in order to make it right. The word evaluate has the root word “value,” which is fitting because you are actually trying to determine the value of the difference between a data point in your failure and the data point that would lead to your success.

In my lift attempt, I lack the strength in my legs to make heavy attempts without failure or injury. It would be helpful, in this case, to know what my front squat max is because that would be a limiting factor in my squat clean max. Even though I can successfully complete a 235 lbs squat clean, I may actually only be capable of a 225 front squat. In order to reach 235, I need to build my front squat strength. It’s not always a specific number, but you should be able to see a clear difference between a data point in your attempt and what it should be for you to succeed, and be able to determine how you can close the distance between those two numbers.

Learn

I chose to use the word learn here for a few reasons: I really wanted to be able to spell out MAD FUEL and couldn’t find a better “L” word. Technically “L” should be first, but then it would sound like “L’Mad Foo” which sounds like French for “The Mad Fool.” Ultimately, I feel the word “Learn” brings the formula full circle. Learning isn’t just about acquiring information, but carries the idea of applicable knowledge, which can only be gained and expressed through action and experience.

“Learn” could belong in the beginning because in order to do something, you have to know enough to make an attempt in the first place. The act of lifting a barbell is built on hundreds of small pieces of knowledge: how to walk, how to bend down, how to wrap your hands around something, how to stiffen your muscles, and on and on. More advanced pieces of knowledge are required as well: how to drive a vehicle to a gym, how to follow instructions, how to properly build and secure the weight on your bar.

“Learn” could also belong at the end because you only learn from your failure by understanding and evaluating your failure and making the next attempt. Failure is only useful to you as a cyclical system of learning, understanding and evaluating, and making attempts, repeat, repeat, repeat.
In the end, this formula isn’t just about success, it’s about growth. Where you are purposefully using some version of this formula in your life, you will see growth. Where you are not, you will either see stagnation or decline. This doesn’t mean you absolutely must use this formula for each area of your life at all times. Life goes in seasons. Whatever season you’re in, wherever you’d like to see growth, I hope you’ll take some version of this formula, learn to embrace your failure, and find the success and growth you’re looking for in your life.

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Thoughts On Staying Disciplined On Sabbatical With a Family

Thoughts On Staying Disciplined On Sabbatical With a Family

Thoughts On Staying Disciplined On Sabbatical With a Family

I recently participated in a conversation about staying disciplined with your routine while on vacation or sabbatical, and how practical it is to do so when you have kids. Most people take their vacation as a chance to loosen the reigns on their routines and good habits. Add kids into the mix and this seems inevitable and maybe even necessary.

Below is the original excerpt from Sean McCabe about staying disciplined on while on sabbatical. His full article about it can be found here: https://t.co/cFx3VTOY8d

“I treated my first couple dozen sabbatical weeks like lazy vacations. I’d stay up late, sleep in, and just sort of veg out. Sometimes I would do productive things, but mostly I just let the time slip away from me.

The week would go by in a blink and my sabbatical would be over. 

 

In more recent years, I’ve made a point to stick to routine during sabbaticals. In other words, discipline does not stop

 

Staying disciplined during the sabbatical does not mean I have no freedom. In fact, the exact opposite is true: I have more freedom than ever. 

 

When I wake up early and maintain my early morning routine, exercise, and writing, I feel good about myself. In the first few hours, I’ve already done so much. Then, I have the rest of the day to do whatever I want! Nothing feels more restful. It’s a fulfilling kind of rest, as opposed to the lazy kind of rest I was practicing before.

 

The lazy sabbaticals where I slacked around did not feel like true rest. They left me feeling unproductive, unfulfilled, and guilty. 

 

When I stay disciplined on sabbatical, the week feels longer. I have more time in a day. I have more time to do nothing if that’s what I want to do! But I maintain a structure that creates this freedom. I can then use the freedom to rest, create, think, or do anything I want. 

 

Discipline doesn’t stop when you’re on sabbatical—and that’s a good thing.”

So we had some back and forth about the degree to which this advice could be applicable to people with children (Sean does not have kids). Knowing I have six children of my own, a friend of mine asked me the following question:

Does that depiction of discipline vs. vegging out on a week long vacation ring true to your life?

My answer is, it kinda depends. The degree of difficulty in staying within normal routines can vary depending on whether you’re taking a sabbatical at home or traveling abroad or anything in between. This is true whether you have kids or not. The most notable difference with kids is that they add a much wider variable into the equation.

A bit of math:

x = 100 (normal routine)
y = var(1*(-1,-5)) (type of sabbatical, staying home, traveling nationally, internationally, etc.)
z = var(1*(-1,-50)) (kids)

*The variables are resistance based on the likelihood that they will interfere with your routine

x – y = (99,95)
x – y – z = (98, 45)

You could add other variables like whether or not you are sick, level of stress leading up to the sabbatical, etc. Also, the equation is oversimplified as many of these variables can have dependencies within the others. Basically, the type of sabbatical adds a level of resistance that can put conditions for staying with your routine anywhere from 95%-99% optimal. With kids, the range could be anywhere from 45%-98% optimal.

**Disclaimer: I’m terrible at math and have no idea what I’m doing, but I hope this is making a point.

Optimal Conditions May Vary

The point is that while the optimal conditions for staying on your routine can vary (and can vary greatly with kids), it’s still possible to take necessary measures to stick with your routine, and I would add that I believe doing so can improve the experience for the whole family. 

I’ve found that, when on vacation or taking a sabbatical, I enjoy my time more when I stay disciplined with things that have become vital to my daily routine. The kids do better with structure, especially when we are in a new environment, and we all have a better time.

Personally, I still wake up early, but maybe not as early. This has more to do with me than it does with my kids. I still exercise. I may eat more meals out but I’m still careful about not overeating to the point of discomfort (again, a personal choice that doesn’t depend on kids). We still keep our kids as close to their normal routine as possible (meals, naps, downtime, bedtime, etc.) and that seems to help them stay more even-tempered.

It’s important to note that we don’t do this perfectly and from time to time we make exceptions, but I think the point of Sean’s original post is not to prescribe 100% adherence regardless of your circumstances, but to begin to think of deviating from your routine as the exception instead of the rule. If you believe that sticking to a routine provides a better experience for you and your family (a theory worth testing out), having a mindset of sticking to your routine as the rule will help you be more creative and resourceful when it comes to dealing with the variables, whatever they may be.

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Arby – Chapter 13: Save the Girl

Arby – Chapter 13: Save the Girl

Camille is no longer the monkey you knew, but there might still be time to bring her to safety, maybe even get her memories back… even if it’s too late for you.

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