by Ben Toalson | Aug 11, 2014 | In The Boat
The Wrong Problem
I’m a big fan of the whole “make a living doing what you love” thing. The problem is that I “love” many things and I “love” the IDEA of many more things. I’ve been trying so hard to solve the problem of finding out what I want to do that I’ve been overlooking the first problem I should be trying to solve. That problem, in a nutshell, is that I am not making enough money right now to build my passion consistently. It’s a little more complicated than that though, and I’ll describe it here:
A Struggling Freelancer
I’m having a difficult time making a consistent income doing freelance work because:
1. I haven’t specialized. I offer a variety of services and because of this I don’t give the impression to potential clients that I am an expert in or known for a specific thing they may be looking for. It’s difficult for me to build a strong portfolio around a specific type of work because from month to month I’m doing something completely different. For example, in April I had a commissioned hand lettering piece, in May I took on a logo design project, in June I took on a website design and today, I’m looking into possibly doing an audio book recording.
2. I am not adhering to a process. Fortunately, I have a process in place for taking on new clients, including several points where I can determine whether or not the client is actually a good fit. Unfortunately, I don’t always follow my own process. This can look like anything from taking on a client before they have completed content, to giving an unreasonable discount for the value I provide. When I or my client does not adhere to the process, everyone loses. I may still do a great job, the client may still be happy with what I make for them, but the perception of value and the passion always suffer.
3. I am a little desperate. This is the biggest problem by far. I have 5 young boys and bills that just keep coming. It’s difficult (seemingly impossible) for me to separate my financial needs from potential jobs, and as a result I’ve gotten into this “take whatever job you can get” mindset. This is probably at the root of the above two problems. If I wasn’t worried about the money I could afford to be more selective about the types of jobs I took rather than taking whatever happened to fall into my lap that month. I would also be more strict about adhering to the process, even if it meant potentially losing clients.
Simple Answers?
The answers to these problems are fairly simple: specialize, stick to the process and don’t be desperate. But that’s not very simple at all because it all comes back to the same question. How am I going to pay my bills?
A Dangerous Cycle
This is what I mean when I talk about trying to solve the wrong problem. When you are trying to make money from something or many things that you love before you’ve specialized, before you’ve built a strong portfolio, before you’ve established a solid process, before you’ve created demand for your services, you place yourself into a dangerous cycle of working on projects that you don’t love, for clients who don’t understand your value, while still barely, if at all, covering your costs.
Maybe this is just my experience, but I’d wager a guess that there are a good many out there who, to some degree, experience similar problems. The solution, the part that I’m working on now, is to find income from a source outside of your passion.
Setting Your Passion Free
How freeing would it be if you could devote some of your free time to discovering or experimenting with your passion, knowing that your livelihood didn’t depend on it’s financial success? How awesome would it be for you to be able to offer high quality pro-bono work for deserving clients who truly recognize your value and could refer you to their friends and colleagues? How great would it be to have the ability to say “no” to a potential client that wasn’t going to be a good fit for you anyway and not worry about the financial repercussions?
I believe it’s possible and that’s the experience I am looking for. The only way I’m going to find that experience is by protecting my journey to it with a source of income that doesn’t depend on my passion.
Get a Job
One of the sources that I’m going to talk about mostly today is a job that doesn’t put a strain on my passion. Here is what I’m looking for:
1. Something that pays the bills. It’s not worth having a job that takes time away from exploring your passion if it’s not at least meeting your basic financial needs.
2. Something that you don’t absolutely hate. It’s gotta be something that doesn’t drain you so much that you have no more energy to give to your passion. Sometimes the drain isn’t just the work itself… it can also be the people or the environment. That’s why it’s really important to ask questions up front about what you’re getting into. Talk to other employees. If an employer doesn’t want you to talk to their employees, maybe they’ve got something to hide.
3. Something that gives you enough free time to focus on your passion AND spend time with your family. There’s no getting around it. If you’re trying to protect your passion with a job, discover and build something on the side, and have meaningful quality time with your family, you’re going to have to sacrifice some things. It may be video games, or poker night, or netflix… that’s up to you. It’s not worth having a job to take care of your expenses if you’re not left with enough time to explore your passions and have time with the people you love.
This is not a simple thing. In the above three criteria, you’re asking for a lot. In fact, your first step might be getting any job in the first place, so you can take your time getting a job that meets the above 3 criteria before you can start exploring your passion. The job also doesn’t necessarily have to be a temporary thing. You may find a job you love enough that still leaves you room to explore your side passions that they can co-exist. I can see this being true especially for service related jobs (non-profit, church, environmental, etc.)
Your Passion is Worth It!
Other sources can be savings, investment income, or simply selling everything you own. Different income sources come with different levels of risk and deadlines. For my circumstances and risk tolerance, getting a job makes the most sense. You have to answer that question for yourself. Bottom line, don’t put the thing you love under the financial strain of meeting your costs before it is capable of doing that for you. Don’t let financial need become an oppressive cage for your creative passion. Instead, give yourself the time and financial margin to discover your passion, give your passion time to grow. A passion, allowed to mature and thrive, is capable of bringing more value to your life than you can imagine.
by Ben Toalson | Aug 5, 2014 | In The Boat
I Was An Artistic Child
I self identified early on as an artist… When I say artist, I mean one who is generally interested in and cannot help but to express his or her self through some or many forms of artistic mediums. For me it has been a variety of things, primarily music, but also acting, illustrating, painting, photography, video. It’s gotten to the point where I can almost always find some art in everything. Cooking, for example, is a form of art. Not just the presentation, but also the method. Just about every day I am struck with the urge to pursue some random artistic expression or am inspired by something I see to do something similar. Art continues to fill me with wonder and curiosity, just like it did when I was a child.
Art In Its Purest Form
With children of my own I can see it so clearly in them as well. Their love for making things is manifest in piles and piles of drawings, cardboard buildings for their stuffed animals, towers made from anything but actual building blocks, impromptu theatrical productions, dancing, singing, composing strange melodies on our old piano, stories written and characters imagined on any piece of paper that was within reach at the time of conception… the list goes on. It’s beautiful.
Time To Grow Up
Sometimes, when enjoying one of their most recent pieces, I catch myself feeling a little jealous at the freedom in which they create. It’s a freedom I used to experience as a child. The freedom gave way to responsibility as I grew older. I don’t remember if it was the voices of others or my own that said, “The artist thing was great when you were a kid, but now you’re an adult and you have to choose: do you want to be a starving artist or do you want to get a real job and contribute to society?”
A Growing Sickness
I still questioned this and asked, “Why not both?” So I got a real job, but continued my artistic pursuits on the side. Even before I made the transition into adulthood, however, there was a sickness that was slowly creeping into my life, into my artistry.
As a young man I was exposed to this romantic idea of the “Starving Artist.” The starving artist may look many different ways to many different people, but this is the picture that I had of him:
A Profile of the Starving Artist
His appearance is disheveled. His hair, his choice of clothes, the way he wears his satchel–all his subtle way of saying ‘I don’t have the time or creative energy to care about how I look.’ He is regularly late in every aspect. Bills, meetings, appointments; he is no respecter of persons but treats each activity with an equal level of carelessness. He is rarely present with the people in his company, and is often perceived to be aloof. His life is filled with trial and struggle as if every force in the universe were converging on him to keep him from his creative work. He is an expert at mining the angst from even the lightest of circumstances and even relishes in this activity as a source of fuel for his artistic expression. His mantra is, “Life is pain and pain when filtered through the suffering human soul, is art.” Anything outside of his art is tasteless, meaningless. And this lifestyle is how he will one day create a masterpiece that will simultaneously inspire and break the hearts of the masses.
The Lie I Began to Believe
So, that took a pretty dark turn. It wasn’t this exact idea that started creeping into my mind as a young person… I was mostly riffing just now… but even a mild form of this idea can be a destructive force in the life of a budding artist. Little by little I started giving into it. Especially when the world, or some form of self-fulfilling-prophecy, began to confirm what I was starting to believe: If I want to be an artist, I will suffer for my art.
Over the years, I’ve struggle to reconcile my love for art with the practical things of life. I have, at times, lived into the starving artist stereotype or, at best, felt as though I were leading two lives; the life of the irresponsible artist, and the life of the responsible adult cleaning up after the other guy. One day, in the middle of the cycle I finally asked, “does it really have to be this way?”
An Inevitability or a Choice?
I started learning about artists who lived lives full of routine and rich relationships. Artists whose work was praised by their contemporaries and added beauty and inspiration to the world around them. At some point I decided that the starving artist is not a reality that one must experience but a choice among many choices for how to live into one’s artistic existence.
Art and Life Can Co-Exist
I can have routine and rhythm. I can get up at the same time every morning and go through the same steps getting myself ready for the day and take steps each night preparing myself for sleep. I can even have something close to ritual, where there is deeper meaning to each of these steps that breathe new life and inspiration into each new day.
I can take care of myself. I can get enough sleep and exercise and take pride in my physical appearance as an outward representation of an inner strength. I can approach each new day feeling refreshed and revitalized, strong and confident, though perhaps uncertain about the unforeseen circumstances of the day, certain of the power I possess to face them.
I can take joy in and draw inspiration from deep, meaningful relationships. Ones in which I am known, not just for my strengths, but also for my weaknesses, and loved regardless. I can find meaning and purpose in the giving of myself.
Birthing Pains
The pursuit of art is a struggle, yes, but I see it as a struggle in the way that bringing a child into the world is a struggle. Art grows and develops inside of us and when we finally birth it into the world, it can bring more pain and struggle than we ever thought we were capable of handling, and at the same time, fills your world with life, gives you a new perspective, makes you more mature and selfless and gives you joy that you cannot contain. We become the caretakers and the stewards of something that ultimately doesn’t belong to us, but that we get to help grow and develop until it finds its way into the world.
Choose to be a “Thriving Artist”
I want so strongly to dispel the lies that we believe about struggling in our pursuit of artistic expression. There are so many aspects of this idea that I want to explore, but I want to start simply by saying that if you think you must suffer for your art, if you think your art doesn’t have a place of value in this world, if you think you must necessarily live into this false ideal in order to produce your best work, STOP! Stop believing these lies and allow yourself to live well and whole. Art isn’t borne of pain and suffering, such a narrow part of the human experience, but is an expression of the WHOLE human experience. Don’t be a “starving artist”, instead choose to be a “thriving artist.”
by Ben Toalson | Jul 28, 2014 | In The Boat
You Gotta Love Business
I co-host a bi-weekly podcast with my good friend Sean McCabe over at seanwes.com/podcast, where he and I talk about (to put it generally) creativity and business. During a recent episode we were discussing the business side of freelance work (billing, sales, documentation, book-keeping, etc.) and how it comprises a significant portion of the freelancer’s time. He argued that if you wanted to experience success as a person in business for themselves, you had to love business.
Can’t I Just Love Something Else?
I struggled with this idea. I argued that maybe you could love your creative pursuit so much that the business stuff, that you don’t like to do, becomes tolerable. Sean and I left that point, not completely in alignment. I just couldn’t see why you should have to love something on the sole merit of the amount of time you have to spend doing it in order to make something you truly love possible. Do I really have to love business? He’s such a boring guy.
Two Kinds of Love
Last night my wife and I were talking about this same idea and I came to a realization. What if it’s not about feeling love or affection for something, but expressing or showing love in the way that you do it. For the sake of my argument, it comes down to two different kinds of love:
1. The love we feel
For example, I feel love for making things with my hands. I have an affinity for sitting down at my desk and carefully sketching out the lines of a project and watching it become what I have envisioned in my mind.
2. The love we show
I am expressing love when I pay close attention to the details of each line. When I slow down to make it perfect when I’d rather speed up and get it done. When I spend an hour thoughtfully recounting in an article all of the ideas and inspirations that led me to this piece.
A Conscious Choice
The second kind of love, the love that we show, is applied quite naturally to the things for which we feel love. Even with those things, however, showing love is still a conscious choice. This is how I believe we can love business. We can express love for it by intentionally applying our values, our attention to detail, our creativity and ingenuity to the way that we do business.
Let Me Count the Ways
Practically speaking, this might look like following your own design process for making a beautiful and functional invoicing system. It might look like coming up with a creative way to lead customers through a meaningful experience with your brand. It might look like taking the time to craft a well-written article about your process with a particular piece. It might look like triple checking your math when doing accounting related activities.
Expressed Love Wins
So how do you express this kind of love, this attention to detail, this level of care, to something you don’t enjoy? You choose to. You commit to. This is the key. You make up you mind about what you will do, and surprisingly, often times, your affection will follow. But, even if it doesn’t, love isn’t relegated to an emotion that you feel while you’re doing something. In the end, whether it’s something you enjoy or not, if you do it without expressed love, it’s not worth doing in the first place. Love what you do.
by Ben Toalson | Jul 21, 2014 | In The Boat
Today I’m going to talk to you about a place where I spend most of my time. My home office. I used to spend most of my time in coffee shops, working on my laptop. As my office took shape, I found myself addicted to working here.
Our office is actually an offshoot of our bedroom space… For the size of our house, the bedroom is actually quite large. We tried a lot of different arrangements for this cozy space, and ultimately decided that it would be best suited as our home office. It’s upstairs and away from the noise of the rest of the house, so when Rachel and I take our shifts, we get to work in peace.
This is my desk area. It’s actually an old drafting table my brother recovered from the side of the road. It is not quite as deep as a conventional desk, which works great for the space, and it’s got some shelving below where I keep our printer and some extra paper. We set it up in front of the window overlooking the street, which isn’t much of a view, but when it rains I open up the blinds and enjoy the softer, overcast light and the rain streaming down the window as I work. I have a 27 inch iMac accompanied by a 17 inch Dell monitor extended desktop to give me a little bit of extra working space when I need it.
I also have a Yeti Blue USB microphone that I can easily swing over for anything I need to record. This is a great and easy way to quickly capture my thoughts if typing won’t keep up, and it will definitely be useful when I start the “In the Boat With Ben” Podcast.
Though the desk area isn’t very deep, one of the great things about having an iMac is that it doesn’t take up a lot of real estate, so I’ve got plenty of room to push the keyboard back and work on art.
Finally, another favorite spot of mine is that blue armchair next to the bookshelf. I use this space to shift my perspective a little bit, both physically and mentally. Here I can break out my laptop, put my feet up on the coffee table (that’s allowed in my office) sip some coffee and write, or brainstorm, or just think, or take a break.
A few months back I was given a “day off” for my birthday. Rachel took care of the kids and said, “You go do whatever you want. Have fun.” I wasn’t out long before I eventually found myself back in the home office, setting it up to look the way that it does today. It may not be the ideal place for someone else, but I love it.
My office is my helm. It’s where I come to steer the ship. It is in the best interest of my work to set up an environment that allows my work to thrive. Give yourself permission to turn your workspace into a place where you love to be. Take some time, rearrange some things. Buy some stuff, or just make what you have work. The work that you do is too important to not live in an environment where it can thrive.
by Ben Toalson | Jul 16, 2014 | Case Studies, Featured Work, In The Boat, portfolio
Goals and Summary:
The goal of the logo is to convey the rich history of the dance hall, while highlighting the fun, light-hearted, community spirit that people experience when they hold and attend events there. A refresh of their branding will help Anhalt Hall to stand out more prominently in peoples’ minds when they consider where they’d like to have their next party, wedding, family reunion, etc. resulting in a more steady inflow of new and returning patrons.
I designed a logo that dances across whatever medium it uses. I intentionally gave some of the letters a subtle characteristic of dancing feet so the logo would express the vibrancy one experiences in the dance hall. I hand crafted a German type style font that matches the historical feel of the venue with a light-hearted spirit. For the secondary text I used a simple, rounded, sans-serif font with a little bit of German flavored decor to anchor the rest of the piece. It says to its beholder, “Come on in! Willkommen… if you will. We’ve been around for awhile and we know how to have fun. In here are good times and fond memories.”
Content:
Main Title – Anhalt Hall
Secondary Text – Est. 1875
Secondary Text – Germania Farmer Verein
Mediums:
Road signs, Banners, Website, Business Cards
Mood-Board:
These are some of the pictures and images I collected while I was gathering inspiration for this logo.
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Process:
-Sketch & Selection
I first sketched out several different ideas. In the end there were a few that really stood out to me. I went with the layout I liked the most and pulled some type styles from a few of the others.
-Draft & Digitize
1. I did a rough sketch of the idea that I liked the most, to confirm that I wanted to go that direction stylistically.
2. I drew and inked a final version that I then scanned into my computer.
3. I used Adobe Illustrator’s “Live Trace” feature to get the lines as close as possible to the original intent.
4. I cleaned up the wavy lines and stray points to make the logo more fluid.
-More Adjustments
5. After struggling with the layout, I decided to use a different arrangement from the preliminary sketch phase and adjust the entire thing. I also started focusing on kerning and making other adjustments to design how the spaces between the letters would interact.
6. I made adjustments to the overall curve of the logo, making sure it followed the curve of the composition more precisely to make for a better visual. I also made more adjustments to kerning.
7. Finally, I made detailed adjustments to each letter to bring out characteristics I wanted to highlight.
-Final
The final piece includes the establishment year and original title of the gathering that founded the hall.
This is a fun variation that overlays a picture of the interior string lights (a key feature of the dance hall).
Package and Delivery:
-PMS color values
Main Color: PANTONE BLACK 7 C
Highlight Color: PANTONE 7515 C
-examples
Entrance Sign:
Business Cards: